Marketing in Japan
Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!
10 Japanese Marketing Strategy Case Studies to Study & Steal
Business in Japan, Marketing in Japan December 14th, 2023

10 Japanese Marketing Strategy Case Studies to Study & Steal

Discover case studies of successful Japanese marketing campaigns. Find out how to get your business in front of audiences who haven't yet heard of you. 
Read More
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Japanese Consumer Behavior: 3 Mindsets to Know
Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
Read More
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
What Social Media Do Japanese Use? A Marketer's Guide

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
Read More
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer